Preparing for your Start-up

Many people dream of starting their own business, but in nearly every single attempt that I have invested in, mentored and even directly experienced, the preparation has been woefully lacking.

The trigger for starting a business should be the completion of a preparation phase. Unfortunately, the reality is that the trigger has no correlation to preparation. In its most basic form, budding entrepreneurs attempt to overcome the procrastination of preparing for a start-up by jumping straight into it – à la Nike’s “Just Do It” tag line. It should be clear why this is disastrous, especially if one quits their job as a way of forcing themselves to work on the start-up.

There is a lot of preparation that can be done before you quit your job, which lowers the risk not only for the start-up but also for your quality of life. Having personal expenses with no income while preparing for your business is not the smart choice.

The first step in preparing to build your business is to actually understand all the facets that you can cover before leaving your job. Looking at personal expenses is one such facet. This includes understanding clearly what your expenses are and preparing a personal budget. Next is estimating a conservative time frame for your business to become cash-flow positive, adding a wide margin of comfort and saving up enough cash to cover this period as well as contingencies. A good idea would be to also add enough cash to cover the time needed to find a new job should the business not take off.

Another oft-neglected facet that can easily be addressed before leaving your job is building the right personal network for your business. This includes finding investors, talking to potential employees, developing relationships with vendors and suppliers, and building a relationship with key clients. Building a network takes time, as relationships do not develop overnight, and it is therefore a good idea to spend a few years working on this facet before attempting to launch the business.

Of course, the end result of building your network is to convert these relationships into business. Having clients sign up ahead of time is rare. However, having anchor investors, a core employee team and key suppliers signed up will drastically reduce your risk.

This leads into the fact that negotiating certain contracts, especially for those of you without negotiation experience, is also best done ahead of leaving your job. It is not necessary to nail down every last point, but even agreeing the headline items can take time. These contracts would include employment contracts, where understanding compensation models with respect to performance-based pay can be daunting, as well as contracts with service providers such as legal counsel and auditors, and last but not least, with suppliers. Shareholder agreements are also best done ahead of time.

A third facet of having a long lead time is the legal incorporation of the company. This is especially true in our region, where first-time entrepreneurs usually find the process confusing. Hiring the right legal firm or a set-up consultant can drastically cut this time down, but at great financial cost.

A word of caution. I am not proposing any reduction in your responsibility to your employer. There are not only legal and ethical issues to be cognisant of, but also reputational issues. If you are seen as shirking your work and using it as a stepping stone to your own business, even if this is not true, the damage to your reputation will be significant.

There are other facets, and the above examples should be enough to get any budding entrepreneur to understand the realities of building a business. For some reason business schools seem to teach people how to create beautiful, well thought out business plans. However, I have rarely seen a start-up fail because of a flaw in the business plan, but rather because of a gap in the entrepreneur’s reality and the actual reality of the market. The official name for this gap is “lack of experience,” also known as “you haven’t failed enough times yet.”

You might like: Discovering the Meaning of Entrepreneurship.

This article was originally published in The National.

Improving Your Work / Life Balance

It seems appropriate that my first article after my time off from writing should focus on the work/life balance. This topic has gained tremendous attention over the past few decades and is sold to the public as a crisis of work overwhelming personal life that is in need of urgent resolution, usually by buying a self-help book.

Leaving aside the fact that OECD data does not seem to support stories of employees being swamped by work to the detriment of their personal lives there is still something to be said about this subject.

The phrasing work/life balance implies that one should aim for, if not have a right to, a personal life that is equal to a work life. Two questions immediately come to mind and that is how is the balance measured and is it correct to assume that there should be equality.

I think that answering the first question will make it easier to answer the second. So how should we compare work life to our personal life? The most basic measure would be hours spent on each facet of our lives. If we consider eight hours a day asleep as a neutral time and assume a normal 9 to 5 work day five days a week then we end up with the puzzling equation of 40 hours a week working versus 72 hours a week personal time. This simple calculation shows us that we spend 80% more time on personal commitments than our work commitments.

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How Steve Jobs and Apple Dominated the World

Steve Jobs is a modern day, corporate equivalent of Ghengis Khan, and Apple was his horde. This is the story of how he did it.

If I asked you what business Avis or Budget were in you would probably say car rental. Although this is true it is not the most effective way to think of these companies. A far more profitable way to think about them is as mass producers of second-hand cars.

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The Hidden Motivation of Entrepreneurs

People usually misunderstand what it means to be an entrepreneur (read: The Meaning of Entrepreneurship). One of the most difficult issues that they face is their own motivation. The first time entrepreneur usually believes that his primary motivation is commercial. Their actions usually prove that commercial goals are low priority. This schizophrenia causes unnecessary stress to the entrepreneurs and value destruction to the company. Continue reading

The Poetry of Entrepreneurship

A well rounded education, formal or informal, is necessary for the success of any entrepreneur. The internet is replete with quotes relevant to the entrepreneur. But the world has offered much more, oh so much more, to the inquisitive mind. Yes, Malcom Gladwell has interesting insights, a look into Steve Job’s life might be beneficial, and maybe you can really learn to work for only four hours a week.

But all of this misses the power of words that connect with you emotionally, at a deep level. The spirit must receive the same nourishment as the mind and body, and what better than the world’s leading poets to provide such nourishment? Who better to capture the spirit of the challenge, the journey, that is an entrepreneur?

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How a Successful Entrepreneur Learns

Successful entrepreneurs are not born, they are made. There are many different ways to learn how to become an entrepreneur. This creates the challenge of how to learn as the risk becomes that you learn the wrong things or worse spend more time learning than doing.

Formal education, such as an undergraduate finance degree at university or an MBA is certainly not enough to get an entrepreneur to the right competence levels. There are many useful, even necessary, classes that you can enroll in, but there is no career in this world that can be successfully learnt just in class. Some classes will use case studies and simulations to try and model real life entrepreneurship which are quite useful but cannot fully replicate the real world challenges of an entrepreneur.

At the other end of the spectrum is the learning by doing model. The problem is that the entrepreneur is not a student and maximizing their own learning is not the priority of their stakeholders. Entrepreneurs are responsible for shareholder and company resources and to use them to learn is irresponsible at best. A successful learning experience is dwarfed by the project or company failure that it creates. Continue reading

Passion versus Drive

“Find something that you are passionate about” is absolutely the worst advice anybody can give to an entrepreneur or a job seeker. People get a job for one reason only and that is to earn a living. Otherwise it is charity or a hobby. Sure, you want a job that is not horrible and maybe even pleasant but how much are you willing, let alone able, to sacrifice financially to find something that you are passionate about?

Similarly an entrepreneur wants to build a product or a service, to acquire clients by innovating. Being en entrepreneur in the end means delivering a superior product or service and/or a better price. These are commercial goals and they come first.

Do not misunderstand, a person’s mental and emotional health is important and should not be ignored in chasing financial rewards. The myth, however, that passion at work is not only attainable by most job seekers and entrepreneurs but that it leads to career and business success is plain wrong. Continue reading

Entrepreneurs Face Trust Challenges in the Middle East

Trust in the Middle East is based on social networks: how much I trust you depends on how often I have interacted with you and whether people I trust also trust you. Essentially, trust is a commodity that is built up over time. This model is found globally but there exist alternatives and substitute models that are applied when appropriate. One such model is the swift trust model that Americans often use when faced with situations where trust is needed but there is no time to build it up using a conventional model. This is a trust first, verify later model. A simple example is disaster relief groups which are composed from various sources who need to act immediately. This model is precisely why Americans seem to be able to repeatedly launch successful start ups, whilst in the Middle East many start ups seem stuck.

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Monetising Business Opportunities

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The ups and downs of a professional life, either as an employee and even more so as an entrepreneur, are quite often blamed on luck. If something positive happens it is good luck and if something negative happens it is bad luck.

his language is unfortunate as it implies that large portions of a person’s professional life are out of his hands. Although there are external events that are always out of a person’s hands, this does not mean that one has no control. Indeed, how one prepares for, recognises and responds to these events can alter the outcomes completely.

A helpful change in language can go a long way to improving one’s ability to manage unforeseen external events. Instead of calling them good luck and bad luck it is useful instead to call them opportunities and challenges. This small change immediately reframes the issue in a way that accepts the randomness of external events but still allows for the possibility that although the event is uncontrollable the outcome can still be influenced if not managed. Continue reading

Discovering the Meaning of Entrepreneurship

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Entrepreneurs, often romanticised as modern day pioneers hewing their future from the raw fabric that is the global economy, have come to epitomise the current professional’s dream: master of your destiny, flexible schedule and lifestyle, ability to dictate the culture of the business with fantastic riches to be reaped. The salutary books on the subject buoyed by a sea of magazine articles and blogs has spread and reinforced these dangerous ideas to every corner of the globe. Any attempt to temper or broaden the discussion is met with a tidal wave of criticism usually accusing sceptics of being anti-capitalist and closed-minded. This is unfortunate as it makes it harder for would be entrepreneurs to receive a better idea of what can be a rewarding professional life. Continue reading